
Hey, I'm Anabella Lamarche, the creator of Bouche.
This business kinda happened by accident...
While pursuing my master's degree in Economics, I was also working part time as a teacher's assistant, and full-time at the Royal Bank of Canada (RBC). There were not enough hours in the day, and as a result, my sleep was compromised. My hectic schedule eventually led to a severe exhaustion episode, culminating in a hospital visit after I nearly fainted at work. Despite eating healthy and working out, I was simply exhausted because I wasn't prioritizing sleep.
This situation forced me to focus on my sleep. I implemented a diligent routine and tried countless products in the hopes of perfecting my rest. Although my sleep had improved, I still woke up tired and my fiancé mentioned he often heard me gnashing my teeth throughout the night. After reading a couple of studies, he came home one evening with medical tape in hand and declared..."we are taping our mouths tonight" and my initial reaction was... "no..."
However, as time passed, I noticed how energized he was in the morning, and his snoring had almost totally stopped. So I dug into all the research I could find, and read James Nestor's book Breathe, and it all started to make sense. Humans aren't meant to be mouth breathers, our modern food and lifestyles have resulted in normalizing this bad habit, leaving our nervous systems in a state of fight. I had attended breathwork classes and practiced various meditative techniques where I saw firsthand how impactful your breath could be but I never realized that I could be breathing wrong while I was sleeping.
But then suddenly, it clicked for me, our breath is the foundation of our health and we sleep for a third of our lives... how have I been neglecting the relationship between these things and my health.
But even once I decided to try it took me almost 3 months till I really felt a difference. The reason was, I wasn't being consistent and the medical tape we were using would often fall off in the middle of the night end up in my hair every morning, leaving me thinking, did I even get the benefits? But the longer I did it, and the better products I used (that actually stayed on) the easier it was and the better I felt. I even found my self craving it - I wouldn't sleep without it. It was the easiest "health hack," I had ever tried, and I didn't have to do anything but sleep!
Over the next three years, I eagerly tried every mouth tape product on the market. Each new brand brought hope, but none met my expectations. After one particularly disappointing product trying to giant in the space - hostage tape (where I spent $30 on duties alone) and was left with black residue all over my face, I turned to my partner and said, "maybe we can make our own mouth tape" even if its just for us.
After half-a-year of meticulous designing and sourcing, I created Bouche Mouth Tape – a premium product that’s medical grade, hypoallergenic, BPA-free, latex-free, fragrance-free, and works with beards. It’s strong enough to stay in place all night with lots of skincare, yet gentle enough for sensitive skin (very important to me).
Our tape works for everyone, from restless sleepers to athletes looking to optimize their breathing patterns. Creating Bouche wasn’t just about filling a market need; it was about making a product I couldn't find, and hoping it would improve the life of others like it did my own. Every testimonial we receive from satisfied customers fuels our passion and commitment to quality. Knowing that our product helps people sleep better, feel more energized, and live healthier lives is the ultimate reward.
Thank you for being part of our journey!!
Your support means the world,
Anabella